Why Bmw Is Expensive. So, why are they still so popular? The brand BMW mainly focuses on customers who wish for luxury.
I say all of this so you might understand why old BMW's and Mercedeses are so expensive. They are expensive to buy, expensive to maintain and on top of ordinary maintenance (that. BMW's are naturally going to cost more to maintain than, say, a Nissan, because they cost more initially.
Same with how Porsche makes the underpowered.
However, it's not that cut and dried.
BMW is indeed too lavish for those of us who have thousands of dollars in monthly salary. How does Audi expect to sell their cars? That's why the likes of BMW, Mercedes and Audi are all so popular to lease, because they are.